About Our Campaign
The mission of the Student-Athlete Leadership Development program is to develop a platform where JMU student-athletes can intentionally focus on positive initiatives outside of athletics and academics to prepare them for life after college.
How Your Support Will IMPACT the JMU Student-Athlete Experience
Your gift, of any amount, will help support the Dukes LEAD program and continue to provide career readiness, community service opportunities, human development, and leadership development to all JMU student-athletes.
Support of the Dukes LEAD program is vital for the JMU student-athlete overall success as Dukes LEAD ensures that the student-athletes are competitive in life and will excel in their steps after graduation as they expand upon the academic and athletic experiences garnered from their time at JMU.
About Dukes LEAD
Student-Athlete Leadership Development is committed to the holistic growth and development of James Madison University student-athletes through career readiness, community service, human development, and leadership development. The key areas of focus make up the comprehensive programming under Dukes Lead to ensure JMU student-athletes have a foundation for success in college and for life after sports.
In addition to the four key areas of focus to steer our intentional programming, Dukes Lead also hosts a wide range of team-based programs, workshops, and keynote speakers and facilitates cutting-edge curriculum each semester. Programming topics are carefully selected to expose student-athlete learners to different approaches, content, and conversations to enhance their current experience and prepare them for future endeavors.
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