Diggin’Dukes is a JMU Athletics online giving campaign that allows the JMU Athletics community to come together to support JMU student-athletes with gifts to individual sport program funds.
Celebrate the depth and breadth of JMU Athletics’ history and help build our future by making a gift to the Dukes’ team(s) of your choice.
Start making your plans TODAY to make YOUR IMPACT on Tuesday, December 2, 2025 — Giving Tuesday — to support our student-athletes.
1 DAY
Diggin'Dukes is the one day that the JMU Athletics community can come together to collectively support the JMU Athletics individual sport program restricted gift funds.
JMU Athletics is proud to field 18 fully funded varsity sports programs. Funds raised during the Diggin'Dukes campaign will support sports program initiatives that go above and beyond each program's fully funded operating budget.
21 FUNDS
Diggin'Dukes is one campaign with 21 funds:
- 18 Varsity Sport Programs;
- Cheerleading;
- Dukes LEAD (Student-Athlete Leadership Development Program); and
- Duke Club Proud & True Fund
- Student-Athlete Enhancement Fund
The Duke Club is the fundraising arm of JMU Athletics. Gifts to the Duke Club go to the Proud & True Fund to benefit all 18 varsity sport programs, cheerleading, and the JMU Athletics general operating budget.
HOW CAN YOU ENHANCE YOUR IMPACT?
Though the Diggin'Dukes campaign challenge is not until December 2, 2025, you can start making your plans to impact JMU student-athletes and sports programs now!
Join our Ambassadors Team — We need your help to make this day a success by:
Building Excitement: Show your Dukes pride and encourage participation in Diggin’Dukes.
Encouraging Giving: Share your reasons for giving back and encourage others to do the same.
Spreading Good News: Be the first to know and share exciting Diggin’Dukes updates and milestones.
If you would like to become an ambassador please email Grace Sheldon at sgs6mn@jmu.edu or (540) 568-3267
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